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Macrovision
| FEATURES |
MACROVISION DOESN'T COST... IT PAYS
Don't think of Macrovision as a cost. Think of it as an investment in generating sales and revenue. Most rights owners realize a break-even payback with an increase in sales of between 1/2 percent and 2 percent. Of course, any increase over that amount is profit in the bank!
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MACROVISION HELPS YOU INCREASE REVENUE BY:
Securing your confidential information and reinforcing your copyright or trademark.
Strengthening your control over quality and duplication.
Creating opportunities for re-release.
Encouraging purchase rather than theft of other videos in your current and future inventory.
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YOU PRODUCED IT...
WHY GIVE IT AWAY?
Millions of videocassettes are copied illegally every year. In fact, this practice is so common that many consumers don't even realize there is anything wrong with making such a copy. Macrovision can help the situation.
Macrovision prevents pirating of your video program by adding signals to the vertical interval that confuse the automatic gain control (AGC) of a VCR engaged in unauthorized duplicating. These signals, in effect, trick the AGC into responding to incoming video as if it were three or four times its actual strength. The AGC then responds by turning down the gain as far as it can, and that causes the illegally copied video to display a variety of symptoms. Symptoms can include a dim, noisy picure, color loss, severe color noise or perhaps a loss of vertical or horizontal lock.
26 million households and businesses have 309 million illegal copies of videocassettes. Consumers illegally copy at least 75 million pre-recorded cassettes each year. The retail value of lost sales is estimated to exceed $500 million a year.
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